10mo ago
I received some BBM cupcakes as a gift in the mail, and it reminded me why I’ve never been a fan. It had been over a decade since I last tried one from the shop back when they took over NYC in a cupcake craze, and nothing has changed. The cupcakes are overly sweet, overpriced, and the flavors fail to leave an impression. For the price, they feel more like a novelty, especially when there are so many bakeries and brands doing great baked goods right now.

