Aura Hair Care makes personalized hair care products from thoughtfully-sourced ingredients.

We challenge the traditional confines of beauty with a transformative approach to hair care that inspires endless possibilities.

Personal Care

Aura Hair Care

Tinted mask

Tinted conditioner 

Hair Care

I have never done a personalized hair care routine before so I was excited to try this one. That excitement slowly dissipated after 2 weeks of use. I don't use it daily, maybe once or twice a week. I have the shampoo and conditioner. It makes my hair feel like it has a film at the ends. After the first time, I thought maybe I didn't rinse it well enough. The next time I rinsed both out longer, it still left a weird film. The rest of my hair feels soft and it smells good, so that is a plus. 