Asutra offers a variety of natural and organic skincare, pain relief, and aromatherapy products.

At Asutra, we’re passionate about making self-care a possibility for everyone through affordable wellness products. We're an alternative to the medicine cabinet, with over 50 natural remedies for pain relief, sleep and rejuvenation, so you can care for yourself well.

Asutra is women-owned and women-led. Global tennis champion Venus Williams is part owner and our Chief Brand Officer. Venus started as a customer and once she learned more about Asutra and its passion and focus on natural ingredients, she wanted to become part of the team.

PETA-certified vegan and cruelty-free; paraben free.  Shop Now »

Stephanie Morimoto

Venus Williams 

Skin Care

Asutra

Personal Care

Health & Wellness

Bath & Body

Anti-Aging

Ultra Violet Thermal Brush

Heat Guard Heat Protector

4-in-1 Interchangeable Clipless Curler Set

5-Pc Interchangeable Curler Set

Fahrenheit 450+ Hair Treatment Oil

Interchangeable 3 Blowout Brush With Base

2-in-1 Air Straightener and Curler

Ir2 Infrared Flat Iron - 1.5"

Heat Guard Hair Serum

Elongated Sapphire & Diamond Earrings

Interchangeable Waver with Base

IR Infrared 2" Blowout Brush

Ir Infrared 2" Blowout Brush

Elongated Blue Sapphire & Diamond Earrings

Asutra products