Alex can do no wrong in my eyes. This brand has been a long time coming, and knowing her eye for quality fabrics and detail I had high expectations. The T-shirts and hoodies are made from the softest fabric ever, and were a lifesaver during lockdown, but chic enough for everyday wear too. Also obsessed with the colours and branding - If Alex launches any more products I'll be broke.
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The prices are a little high so it's not for the average shopper, but my cost per wear is so low that it's 100% worth it.