In their own words

Aelfie is a New York based home furnishing brand, founded in 2012 by Aelfie Oudghiri. We make rugs, furniture, bedding, and other contemporary home goods and are known for our outrageous patterns and bold, eclectic use of color. Everything we make is designed in Brooklyn and proudly brought to life by our partners in Northern India who create each rug by hand using traditional methods native to the region.