November 18, 2021:

Brands spotted

This week, we've spotted personal care products in refillable bottles, beauty products by Harry Styles, and weighted cotton blankets.

We also spied two tea brands. Founded by Shopify President Harley Finkelstein and David Segal, the original founder of David's Tea, Firebelly Tea is a new tea brand that launched this week. The brand's packaging, which is compostable, comes in different hues designed to denote the color of the tea when fully brewed. Second is Ruuts, which offers a selection of adaptogenic green tea.

One more brand to note this week is Fits, a new puzzle brand, which brings our count of puzzle brands on Thingtesting to 11. In case you missed it, we recently covered how puzzle brands are keeping consumers interested.

Know an interesting brand we should have on our radar? Tell us here.

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Thingtesting is a place to discover and talk honestly about new online brands. We're not sponsored or paid by brands we feature. Read more about Thingtesting.

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