Week 50, 2020:
Brands spotted

This week, we've seen luxury spice racks, unisex fragrances and cookie dough that can safely be eaten raw.

We also spotted one brand that made us ask: Have we reached peak direct-to-consumer? Fishwife, a brand that's selling tinned tuna direct to our doors for $5 a can (compared to $1 for a can of not-so-luxe Bumble Bee tuna), is a delightful, slightly-ridiculous-but-self-aware addition to the internet-brand landscape. Speaking to Refinery29 about its launch, the brand's founder Caroline Goldfarb explained that "tinned fish should be cool, tinned fish is sexy, tinned fish deserves to go viral". There are currently 500 "tinned fish-heads", as Caroline calls them, on the Fishwife waiting list.


Fishwife is a new female-founded company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard.


A vegan, unisex fragrance, skin and body care brand from Stockholm.


The first environmentally friendly snus can.


DEUX is enhanced cookie dough with immunity vitamins, collagen, & protein. It is vegan, gluten-free, & eaten raw or baked into cookies.


The most sustainable and innovative spice system for the modern home chef.

Different Puzzles

Not your ordinary puzzle company. We make 1,000 and 500-piece puzzles with a hidden surprise. Sound puzzling? It's just different!

Art of Ping Pong

Celebrating ping pong by colliding it with our passion for art and design. We create products, events, collaborations & support good causes.


Spring waters, natural sodas, and a barista standard oat milk, sold using a closed loop milkman model.


Complex and seductive zero-proof spirits traditionally crafted using only whole-plant ingredients with known beauty and wellness benefits.

What is Thingtesting?

Thingtesting is a database of internet-born brands. We’re building the un-sponsored corner of the internet where consumers can come together to talk honestly about new things. Read more about Thingtesting here.

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