Week 48, 2020:
Brands spotted

This week, we've spotted a celebrity-owned skincare line (this time it's Pharrell), souped-up knitting kits and a brand that's focusing on foreplay.

We also spotted Therapy Notebooks, a brand selling journals filled with prompts to help users apply cognitive behavioural therapy (CBT) techniques at home. While Therapy Notebooks is clear that its products shouldn't be considered a replacement for therapy, at $39 a pop, its tools could certainly be considered a much-needed affordable support.


aer is a home and body care brand that creates sustainably formulated products that are better for you and ultimately better for our planet.


Sex stuff that's actually sexy. Goodparts designs personal care products to complement your personal style—in bed.

Therapy Notebooks

Our guided notebooks help you learn and practice evidence-based mental health tools. Made by therapists, based in research.


A gender-neutral skincare line from Pharrell Williams.


We create nopla(stic) sets for a sustainable lifestyle.

What is Thingtesting?

Thingtesting is a database of internet-born brands. We’re building the un-sponsored corner of the internet where consumers can come together to talk honestly about new things. Read more about Thingtesting here.

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