This week, we've spotted a skin-cleansing humidifier, digital dresses and a YouTuber's instant coffee brand.
We also spotted a new development in the powdered products space. We previously reported on how "just add water" has become the hot new slogan for cleaning and cosmetic brands (read more about that here), and now we're seeing two newcomers apply this treatment to the beverage space. Livin Kombucha has launched a range of berry, watermelon and lemon-y sachets that can be rehydrated on the go, while Off Field, launched in October, makes a rehydration powder that's been specifically designed for endurance exercisers. Just like in the beauty or cleaning space, transforming liquid products into powder makes them cheaper and less impactful to ship to customers.
Thingtesting is a database of internet-born brands. We’re building the un-sponsored corner of the internet where consumers can come together to talk honestly about new things. Read more about Thingtesting here.
Create a free account so you can make your own lists, whether that’s because you love them or because you want to try them.
Feedback? Yes, please.