Just add water: eco-friendly products take on a new form

From Blueland’s cleaning tablets to OWA’s powdered shampoo, dehydrated products are having a moment.

Sarah Drumm

Editor
Blueland
Forgo.se - Powder-to-liquid personal care products
Brand roundup

Pick up any bottle of shampoo, and you’ll notice the top ingredient is something you’ve already got coming out of your taps at home: water. According to chemicals company Univar Solutions, a typical bottle of shower gel or shampoo contains 95% water – or “aqua” as it’s known in the cosmetics industry. If you want to lather up and rinse off, even more water needs to be added. And it’s not just our bathroom cabinets that are guzzling water. According to the Ellen MacArthur Foundation, cleaning products are also 90% water.

The problem? Cosmetic, household and other products that contain large volumes of water need strong packaging that won’t disintegrate (normally made from plastic) and are bulky to transport. In other words, they’re not very environmentally friendly. Now brands are experimenting what happens when you remove the water altogether – creating innovative alternatives which they say have significantly lower carbon footprints. Just don’t forget to rehydrate.

12 just-add-water products
by Humankind

by Humankind

3.76 Ratings

Great personal care products don't have to come at Earth's expense? by Humankind is a personal care brand dedicated to reducing single-use plastic waste.

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PRIMA

PRIMA

52 Ratings

The science of stress relief for body, skin, and mind - precisely formulated w/ clinically-validated, therapeutic botanicals & cannabinoids

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FORGO

FORGO

51 Rating

Personal care made sustainable with less. FORGO is a Swedish brand that makes powder-to-liquid solutions, starting with hand wash.

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Blueland

Blueland

422 Ratings

A powerful cleaning solution in the size of a nickel? Blueland makes cleaning products in tablet-form, designed to eliminate single-use plastic.

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kencko

kencko

3.52 Ratings

No-fuss instant smoothies? kencko's makes compostable packets of single-serve instant smoothies.

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Bite

Bite

3.79 Ratings

Bite reinvents your routine by making plastic-free & cruelty-free products like Toothpaste, Mouthwash, plastic-free teeth whitening + more

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Susteau

Susteau

3.52 Ratings

Susteau makes sustainable hair care products using a concentrated, waterless formula.

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Hydrant

Hydrant

4.96 Ratings

Hydrant makes electrolyte drink mixes you can take on the go.

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Spruce

Spruce

London-based homecare brand, making ethical refillable, non-toxic and single-use plastic-free home cleaning products.

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Amara

Amara

A food technology company that locks fresh nutrients into a convenient pouch. The baby food line is designed to mix with breastmilk.

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Homethings

Homethings

41 Rating

Single-use plastic is bonkers. Refillable cleaning products make sense.

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