4 February 2021:
Brands spotted

This week, we’ve spotted a jewellery line that starts at $20, a beauty brand that wants to rent its packaging to you, and a hormone-tracking app that comes with a smart pill case.

We also spotted two new hair-care brands. The first, Headquarters, is a scalp-care brand from Harry’s Labs, a brand incubator owned by shaving company Harry’s. Harry’s has launched a number of brands in recent years (Flamingo, a women's shaving company and pet food brand Cat Person) and has plans to add to its portfolio (we have more on the "house of brands" strategy here). The second is Ruka, a hair extensions brand for black women, that quizzes its consumers in order to give them a personalised recommendation as to which of its products will most closely match their hair texture.

Headquarters

A hair-care brand that focuses on root and scalp health, from Harry's Labs.

Aavia

Turn your hormone cycle into your secret superpower. Use our app (and smart pill case!) for personalized insights & buzzy community.

MIJ Masks

Biodegradable sheet masks from UK radio presenter Maya Jama.

Ace of Air

Ace of Air elevates every standard for beauty and wellness with products that put people and planet above all.

RUKA

Hair extensions that match and embody the true diversity of black women's hair textures.

Noodelist

Plant-based, delicious & guilt-free instant noodles, made from fiber- and calcium rich moroheiya. Bespoke, tasty broths inspired by Chefs.

Please Repeat

An affordable, direct-to-consumer jewelry brand that champions a world where freedom of expression is inclusive and limitless.

What is Thingtesting?

Thingtesting is a database of internet-born brands. We’re building the un-sponsored corner of the internet where consumers can come together to talk honestly about new things. Read more about Thingtesting here.

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