April 15, 2021:
Brands spotted

This week, we've spotted a new cat food brand from chef Bobby Flay, natural wines by subscription, and plant-based milks you can make at home.

This week in launches, Danish plant-based meal kit company Simple Feast arrived in the U.S., Finland-based Taimi debuted powder dietary supplements, and Pamos, a non-alcoholic cannabis drink made with THC and CBD, opened up pre-orders.

We recently covered the unique challenges THC and CBD brands face when it comes to advertising their products, so Thingtesting asked cofounder David Mukpo to share his launch strategy for Pamos. "Our main focus right now is liquid to lips: getting consumers to try or sample Pamos first-hand," he says. "This comes to life through strategic sampling, as well as influencer and media seeding. We’re also focused on creative content partnerships with partners who aren’t shying away from the industry (our first foray is with The Infatuation)."

Jenny Gyllander


Numilk is fresh, organic, plant-based milks, lattes, and protein shakes made by you in under a minute.

Simple Feast

Climate-friendly tasty meals? Simple Feast delivers plant-based food that is sustainably produced and organic.


Pamos is a premium quality, non-alcoholic cannabis spirit infused with THC, CBD, and plant terpenes.


Finally a fun way to regenerate well-being in your body & mind. Use the invitation code: THINGTESTING100 to unlock the store.

The Natural Wine Company

The Natural Wine Company is a wine club and online shop, connecting natural wine lovers with winemakers from around the world.


We create custom lipsticks on-demand with lipstick printers. Made sustainably in Sweden 🇸🇪.


We carry a selection of handmade items, thoughtfully designed objects and natural body products.


Maker of SuperGreens^72, planet Earth’s nutrient rich green superfood.

What is Thingtesting?

Thingtesting is a database of internet-born brands. We’re building the un-sponsored corner of the internet where consumers can come together to talk honestly about new things. Read more about Thingtesting.

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