April 15, 2021:

Brands spotted

This week, we've spotted a new cat food brand from chef Bobby Flay, natural wines by subscription, and plant-based milks you can make at home.

This week in launches, Danish plant-based meal kit company Simple Feast arrived in the U.S., Finland-based Taimi debuted powder dietary supplements, and Pamos, a non-alcoholic cannabis drink made with THC and CBD, opened up pre-orders.

We recently covered the unique challenges THC and CBD brands face when it comes to advertising their products, so Thingtesting asked cofounder David Mukpo to share his launch strategy for Pamos. "Our main focus right now is liquid to lips: getting consumers to try or sample Pamos first-hand," he says. "This comes to life through strategic sampling, as well as influencer and media seeding. We’re also focused on creative content partnerships with partners who aren’t shying away from the industry (our first foray is with The Infatuation)."