Week 28, 2020:

Brands spotted

This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

We’ve also noticed more stirring in the cereal aisle, with yet another brand refashioning kid’s breakfast items for adult palates. First there was Cereal School and Magic Spoon, each with their own range of sweetly-flavoured-but-keto-friendly breakfast goods. Now they’re joined by OffLimits, which launched on 9 July with two adaptogenic and caffeine-packed flavours. Have you been testing any new products at breakfast?