Week 28, 2020:
Brands spotted

This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

We’ve also noticed more stirring in the cereal aisle, with yet another brand refashioning kid’s breakfast items for adult palates. First there was Cereal School and Magic Spoon, each with their own range of sweetly-flavoured-but-keto-friendly breakfast goods. Now they’re joined by OffLimits, which launched on 9 July with two adaptogenic and caffeine-packed flavours. Have you been testing any new products at breakfast?

What brands have you been testing?

Colorsmith

At-home hair color for men? Colorsmith makes made-to-order hair color kits for men, with a first product focused on gray reduction.

Chhabra Chai

Delicious, punchy and sugar-free. Chhabra Chai makes boldly spiced hot chocolate and chai tea blends.

OffLimits

OffLimits is a cereal and culture brand built around emotionally unstable cartoon characters for every mood - to rep you at your most wired or most tired.

Sculpd

Pottery reinvented? Pottery kits containing everything you need to make hand crafted ceramics at home.

Dad Grass

Low dose, full toke. Dad Grass makes 100% organic hemp pre-rolled CBD joints.

Superfluid

A beauty brand to inspire creativity, Superfluid is a beauty brand that offers tools to boost self-liberation and expression. They make colourful cosmetics to be used by anyone.

Onda

Canned sparkling tequila? Onda is a spirits brand for a new generation of drinkers. They make sugar-free sparkling tequila with natural ingredients.

WeSake

Canned rice wine? WeSake makes it easier to learn about and enjoy sake.

Velieve

A new way to test and treat UTIs at home using your smartphone. A new service from Healthy.io.

Laylo

Dog beds worth dreaming over? Laylo makes design-forward dog beds that blend in with your home's decor.

Sproud

A glass of m*lk, powered by peas? Sproud is a Swedish plant-based brand created by green logistics company WeMake.

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What’s new? What’s good? What’s interesting?