October 21, 2021:

Brands spotted

This week, we've spotted a handheld game system, pancake mix made with superfoods, and luxury handbags by subscription.

There are also some interesting personal care brands to note. Undershower is a wash for your underwear and swimwear you can use in the shower. Cheeky Bonsai makes science-backed UTI products for protection, detection and relief.

And we have four launches this week. There's Better Battery Co, a brand offering carbon neutral batteries that are delivered and then recycled, Hummingway is a hormonal health company, and Humble Co, an inclusive apparel brand for women using sustainable fabrics grown in India. Lastly, RFLCT is a skincare brand designed for those who spend a lot of time in front of screens (basically all of us) that's founded by popular gamer Rachell “Valkyrae” Hofstetter.

Know an interesting brand we should have on our radar? Tell us here.