Meet Casey Lewis
Each week, we check in with a different member of Thingtesting's community to ask what brands they've spotted, what they're testing, and take a peek into their recent reviews.
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I write a daily youth trends newsletter called After School, and I work with all kinds of brands on content and social strategy.
Youthforia. I’m always on the lookout for new “for Gen Z” brands, not because I’m Gen Z (I’m not), but because I’m fascinated by branding and marketing for that particular audience. In the last year, we’ve seen the launch of a whole bunch of “for Gen Z” skincare and makeup brands, and Youthforia is doing it the best. Their branding and voice and social media is *just* right, but more importantly, the product — makeup you can sleep in — is super smart.
Amass. I’m crazy for Amass’s hard seltzers, which are in a completely different league than the White Claws of the world.
Ceremonia. After a traumatic salon visit in which I went in for a long bob and came out with a curly bowl cut, I’ve been using Ceremonia’s scalp set, said to promote hair growth, religiously.
Supernal. Handcrafted, small-batch skincare that smells insanely good and makes me glowy even when I’m sleep deprived.