September 26th, 2024
Brands spotted
Happy Thursday, Thingtesters!
It's officially fall, and cuffing season is right around the corner. I don't know about you, but I'm currently on the hunt for my main squeeze—my fall must-have, that is. (See what I did there...) This week, we've spotted nine smaller brands, including Whalebird Kombucha, that deserve just as much hype as the big box brands. It's safe to say that jelly and squeeze pouches are having a moment. From squeezable jellies by Gush and Easy Tomorrow, perfect for any upcoming holiday hangover woes, to MYOM's oat milk pouches in sustainable packaging, my finger couldn't hit the "Want to test" button faster.
An honorable mention to Sorry Nona for their creative branding and imagery. And Fulton for their new product launch, The Universal Insole.