How Dirty Labs Drove $5,000 to Whole Foods

Challenge

Dirty Labs, a producer of non-toxic, biodegradable cleaning supplies, was eager to efficiently acquire new customers, and direct traffic to the brand’s largest retail partner, Whole Foods Market.

The brand was unsure if their ad spend was effectively driving customers in-store due to difficult attribution.

Solution

Dirty Labs partnered with Thingtesting to drive new customers to Whole Foods across the country. The brand offered in-store shoppers $5 off any Dirt Labs product and drove roughly $5,000 to Whole Foods Market across 30+ states.

Dirty Labs' campaign on Thingtesting boosted in-store velocities and strengthened their relationship with their most valuable retail partner.

Thingtesting also provided Dirty Labs a clear understanding of the geographic distribution of their target market. Their in-store success was then leveraged in conversations with other retailers.

Results

76% of Dirty Labs' campaign participants had never purchased laundry detergent at Whole Foods prior to this campaign.

Thingtesting's custom surveys allowed Dirty Labs to prove that their brand was broadening the prouct categeory range that customers shop for at Whole Foods - introducing upsell opportunities for the retailer.

Brand awareness rose by 185% during the campaign, with traffic and impressions on Thingtesting more than doubling. 40+ new reviews were written, increasing their overall rating to 4.7 / 5 on Thingtesting.

Organic search impressions for Dirty Labs' brand page skyrocketed 1900% as a result, just two months after the campaign began.

Through authentic customer testimonials, the campaign significantly increased brand recognition for Dirty Labs.

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