Wherewithal
Wherewithal sells personalized bras for all different women and their unique body types.
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What is Wherewithal?
Wherewithal sells personalized bras for all different women and their unique body types.
In their own words
We're Wherewithal: a bra company that has redesigned the bra from the 1930's framework we've known, into a garment that is personal, inclusive, and functional, for what women need today. Our patented design replaces hook + eye closures w/ an adjustable back band, we offer 3-traditional-sizes-in-1-Wherewithal-bra, allowing women to personalize their bra to fit their bodies, however feels best to them!
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Headquarters
Tampa, Florida
Founded
December 2018Launched
April 2021Founders
Danielle Rushton
Certifications
OEKO-TEX
ISO 9001
Brand initiatives
Our 3-in-1 sizing allows us to be more size inclusive (93 traditional sizes) while reducing inventory and product waste by 66%.