Color Charm demi-permanent hair color delivers vibrant and rich black tones. This ammonia-free formula provides a gentle coloring experience, minimizing damage and maximizing shine. The product's creme fuse technology ensures even color distribution and long-lasting results. Color Charm's demi-permanent hair color enhances natural hair color, blends away gray, or refreshes faded color for up to 28 washes. Enjoy professional-quality results at home with this easy-to-use hair color.