wella COLORCHARM demi-permanent hair color provides up to 24 washes of vibrant color. Enriched with shea butter, this gentle formula works on all hair textures. The product is free of ammonia, gluten, parabens, phthalates and animal-derived ingredients. It is ideal to blend grays, gloss, tone, refresh, or enhance existing color. With color-coded packaging, finding the perfect shade is made easy.