Midwest Cowboy paint evokes a sophisticated, modern, yet rustic feel. This "black caramel" color, designed by Tony Piloseno, gives walls a velvety texture. Built-in primer offers excellent coverage and durability for high-traffic areas. Select from matte, semi-gloss, or pearl ceramic finishes for an elegant appearance. Or, go for a standard finish, such as flat, satin, or semi-gloss, for ease of use and quick drying time.