the.y.code

the.y.code makes smart, inclusive skincare for men with science-backed, tone-specific formulas that target real skin concerns.

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What is the.y.code?

the.y.code makes smart, inclusive skincare for men with science-backed, tone-specific formulas that target real skin concerns.

In their own words

Skincare built by men, for men. Nothing repurposed. Nothing superfluous. The Y Code is a performance-first skincare brand created for male physiology, routines and concerns. The debut product, Well Kept // Advanced Eye Serum, targets dark circles, puffiness and early collagen loss using clinically proven actives and melanin-adaptive minerals. Every formula is developed specifically for male skin, which is thicker, oilier and more prone to inflammation. With ingredients like CO₂-extracted wild ginger, marine algae and green coffee extract, The Y Code delivers high-function skincare that works on contact and fits seamlessly into real life. This is skincare that respects biology, values clarity and speaks to men directly.

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  • Headquarters

    New York

  • Founded

    May 2018
  • Launched

    October 2024
  • Founders

    Freddie Sheridan

  • Brand initiatives

    Vegan. Cruelty-free. Dermatologically tested ingredients. Plastic Free. Made with aluminium and high-efficacy natural actives.