In their own words

The Established is multifunctional skincare for the modern minimalist beauty enthusiast. Our multipurpose product lineup is designed to provide effortless relief from some of the most nagging skincare issues -- even those you've tried everything else to get rid of. The Established was born out of our founder Essence Iman's long-standing struggle to find relief from keratosis pilaris. The result was a product line centered around simple, yet efficacious formulation by highlighting fatty acid and omega rich anti-inflammatory elements that work to simplify your routine. Our entire collection is plant powered, painstakingly clean and effortlessly effective. We are 100% vegan + cruelty-free and handmade in small batches. We formulate without: Formaldehyde Releasing Agents Phtalates Silicones Parabens Sulfates + Synthetic Dyes ​Nut-Based Oils and Ingredients​ We're clean skincare for the minimalist beauty enthusiast.