I recently visited Studs, a jewelry company with both an online presence and physical piercing locations across the US. The Thingtesting team and I stopped by their Austin location during our offsite. I spontaneously decided to get two piercings – one in each ear. Piercings are more expensive than I remember! (That might be a me problem and not a Studs problem because it's been 20 years since my last piercings... I thought it was going to be 50 USD, but two piercings and jewelry netted out at $250+ 😅)
Studs offers a millennial/gen z take on a piercing studio; a "trendy" assortment of jewelry designs such as cowboy boots (fitting for Austin), lightning bolts, stars, smileys, etc, you get it. Piercings are done by super cool and friendly people. In general, the experience seemed geared towards a younger audience than me; the neon pouches, the flower stickers, diamond peel and sticks.
In conclusion, it's an interesting brand... The experience was professional and the jewelry still looks great after a few months of everyday wear. In fact, I liked their hoop earrings so much that I bought additional ones due to their reasonable price point. So - all in all: The branding doesn't speak to me, yet it still made me spontaneously get two piercings and reorder more. Good for them!