 Strategy Skincare makes a simple face serum to support all skin types.

A multi-corrective, next-generation vitamin A serum that reduces the appearance of uneven texture, expression lines and wrinkles faster than traditional retinol.

Formulated with powerful, signaling peptides, Strategy Skin's hero formula — The 'A' Retinal Serum — targets aging at every level of the skin while potent antioxidants and barrier repairing factors down-regulate skin inflammation for an overall brighter, clear and calmed complexion.

After co-founders Amanda Hlatky and Mara Jenkins, personal experience with the harsh side effects of traditional retinols they were intent on formulating a hero retinoid (vitamin A) product that would provide all the benefits of retinol without the negative side effects. With their combined three decades of experience as advanced skin therapists and global skin educators they developed The 'A' Retinal Serum as a three-in-one serum that encapsulates ingredients that work synergistically with the skin's own biological processes — not against them. 

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