 Strategy Skincare makes a simple face serum to support all skin types.

A multi-corrective, next-generation vitamin A serum that reduces the appearance of uneven texture, expression lines and wrinkles faster than traditional retinol.

Formulated with powerful, signaling peptides, Strategy Skin's hero formula — The 'A' Retinal Serum — targets aging at every level of the skin while potent antioxidants and barrier repairing factors down-regulate skin inflammation for an overall brighter, clear and calmed complexion.

After co-founders Amanda Hlatky and Mara Jenkins, personal experience with the harsh side effects of traditional retinols they were intent on formulating a hero retinoid (vitamin A) product that would provide all the benefits of retinol without the negative side effects. With their combined three decades of experience as advanced skin therapists and global skin educators they developed The 'A' Retinal Serum as a three-in-one serum that encapsulates ingredients that work synergistically with the skin's own biological processes — not against them. 

Mara Jenkins

Amanda Hlatky

Strategy Skin

Skin Care

I am very happy with this product. I love the consistency, how easily it applies, how beautifully it absorbs and that it is both effective and non irritating. 
Both the quality and the science behind this product impressed me, and immediately my skin was happy. I’ve now been using it for a full skin cycle. My skin is even, calm and bright. I’m hooked. 

It is pricey and that it felt like a really tough purchase at the beginning, especially with my history of products not working out. All I can say is do it, invest in it. A little goes a long way and I’ve had mine for months now even while using it every evening. 

As someone who has always had problematic skin (talking large pores, acne, blackheads, oily but dry, lack lustre skin tone), I’ve been on the hunt for a retinal or serum that can help certain issues without flaring up others. Strategy has been the ONLY retinal/serum that hasn’t left my skin peeling or feeling dry, and hasn’t made it break out completely when starting (iykyk, the “cleanse” period of starting a new serum). I would recommend this product to everyone, and would give it 10/5 stars if I could. Love it. 

Strategy is the first professional grade retinol product that my sensitive skin has tolerated. I love this product! My skin drinks it up and I have seen an improvement in my fine lines and the texture of my skin. My skin feels smoother and hydrated. 

Shipping has been very fast both times I’ve ordered. The packaging is beautiful and the bottle looks sleek on my counter. I love everything about this product and 10 out 10 would recommend. 

I love everything about this product. I worked in spas for years and have tried tons of products from luxury to high end to professional and everything in between. I’ve never found a retinal as effective or as gentle. I have sensitive skin and am very sensitive to scents used in products, I absolutely love the soft very subtle smell of this serum. The price point is very fair for such a high end product and a little goes a long way. My skin has never been so hydrated and or smooth. Strategy is not a product I can live without. 

I love this serum. I can feel it buzzing on my skin as soon as I apply it. I’ve had a reduction in breakouts and multiple people have commented on the health of my skin since I started using it. 

Strategy Skin is a must have in everyones skin routine. I cant live without it. I am in my mid 50's and have fairly normal skin.  It is effective while being non irritating. It gives me a glow and after 4-6 weeks I noticed diminished wrinkles around my eyes. I have tried various different products and this one is a keeper - It would be the serum I would take to a desert island along with a moisturizer for day. I really hope they come out with more products. 

I’m obsessed with this product. I like a very simple routine and Strategy Skin is the only serum I use because it’s the whole package. Since starting on Strategy I’v noticed my skin is more hydrated and dewy and my pigmentation has significantly decreased. It feels very luxurious to use and I love the light scent. A little goes a long way and one bottle seems to last forever even with daily use. This is my skin care must have! 

As a man, I have never really been into Skin Care, but my wife got me onto this product, and I will never go back. I have noticed the texture of my skin change and a decrease in crows feet around my eyes. Love love this product 

Recommend to everyone  to try this product.

Let’s just say that at 65, and an avid outdoors person, my skin has weathered with the less than adequate protection over the years. I’ve faithfully used Strategy, The A Retinal Serum, for a year plus and have seen a marked reduction in sun damaged spots and experiencing a fuller, contoured effect on my cheek areas.
I hope Strategy continues to expand their line - I trust the company with their proven science and ethical diligence. 

Strategy Skin

Strategy Skin reviews

Reviews mention