You're really just paying for the branding on this one.
I loved the colorful can and groovy type, so I bought the sparkling version. It just felt and tasted bizarre. For fans of coconut water, the regular "still" coconut water is best chilled. For fans of coconut-forward mocktails/cocktails, I'm sure the sparkling could be used as a mixer.
There are similar tasting coconut waters out there that are also non-GMO and cruelty-free, so it's difficult to justify the price of Strange Water. Also, the website is pretty sparse and there's limited information about the production process or company sustainability practices.