In their own words

Soft Rows creates science-backed, salon-inspired, and community-vetted styling essentials for texture-rich hair. Our Manifesto We’ve been conditioned to believe that tight textures are not manageable, easy to style, or even desirable. That the magical bends, waves, and rich textures of our hair needed to be tamed. Soft Rows was created to help navigate you through your hair journey wherever you are because how you feel about your hair is an extension of how you feel about yourself. We’ve re-imagined what it means to care for your hair and empower you to love it unconditionally.