Personally not a huge fan of peanut butter in general but when I choose to purchase it, I try to find an all natural option, with a minimal ingredients list (ideally with no added sugars), at a decent price. If I am being honest all three of those things would only exist in a perfect world. They are either all natural, added sugar free, and expensive. Or an okay price with one of the other two missing. I think the natural peanut butter made by Skippy is one of the closest ways you can find to a combination of the three. But because I rarely buy peanut butter I tend to think it is worth it to pay a little more for the all natural no added sugar versions.