In their own words

Ironically, an industry created to cleanse and care, is making our planet a dirty place - we want to help clean things up. At SBTRCT (pronounced Subtract) we are pioneers of high-performing, sustainable skincare. We create solid state products for people who want to make a difference, without compromising on great skin or beautiful design. Founded by Ben Grace in 2020, SBTRCT was born out of one guiding principle; less is more. By stripping out the things we don’t need in life, we are more able to love the things we have made a conscious choice to keep. We believe this to be the future of our society and we apply it to our skincare. We innovate and evolve to bring first-to-market formulations using proven ingredients in a truly sustainable solid state. 100% plastic-free, palm oil-free and nominal water content, our products address the three biggest environmental challenges facing the beauty industry: plastic pollution, water waste and over-reliance on palm oil. We exist so that, finally, you no longer have to leave your ethics at the bathroom door.