In their own words

ROSETTE NYC-- Longtime friends Doria Santlofer and Susan Korn love romantic, quietly sexy pieces. Santlofer, a stylist, and Korn, designer of Susan Alexandra, suspected they weren’t alone. After talking to many stylish New York friends, they heard the same thing time and again: People want wardrobe pieces that are effortless, chic, feminine, and just a little bit sexy—without the fuss. This inkling and insight, honed over many quarantine conversations, led them to launch ROSETTE NYC, a collection built around the time-honored twinset, but with a modern sensibility.