Rimmel Kind & Free concealer achieves a naturally flawless complexion. This vegan, hydrating concealer is kind to the skin, blurring imperfections and brightening dark under-eyes. The formula is enriched with an antioxidant vitamin complex of vitamin E, provitamin B5, and aloe vera to nourish the skin. Delivering up to 24 hours of long-wear coverage, it resists cracks and creases.