In their own words

Pure & Cimple exists to empower women by nurturing the skin's natural resilience, reaffirming that beauty shines brightest through healthy skin. We commit ourselves to championing self-confidence and redefining beauty standards. At Pure & Cimple, our mission is to craft innovative skincare solutions, inspired by Ayurvedic heritage and cutting-edge science to enhance the skin’s natural resilience. We endeavour to give women the tools they need to feel confident and celebrate their unique beauty journey. Simultaneously, we work to uplift societal norms by supporting homeless women and driving environmental change by mitigating plastic pollution, making every skincare choice a step towards a healthier world. At Pure & Cimple, our mission is to craft innovative skincare solutions, inspired by Ayurvedic heritage and cutting-edge science to enhance the skin’s natural resilience. We endeavour to provide women with the tools they need to feel confident and celebrate their unique beauty journey. Simultaneously, we work to uplift societal norms by supporting homeless women and driving environmental change by mitigating plastic pollution, making every skincare choice a step towards a healthier world. The inception of Pure & Cimple arose from the genuine need of its founder—a passionate skincare enthusiast, sensitive-skinned, and driven by a tenacity to unearth products that are both effective and gentle. This personal journey, which began during adolescence, took her through the exploration of nature’s wisdom, inspired by Ayurvedic remedies under her mother's guidance. Fast forward two decades, and she found herself thriving in the vibrant realm of software technology. But the irresistible allure of skincare beckoned, nudging her towards her true passion. As she entered the transformative phase of perimenopause, she embraced this call, acquiring formal education as a cosmetic formulator. Drawing upon the vast reservoir of her user data and diligent research, she laid the groundwork for Pure & Cimple, a brand that transcends the boundaries of merely being a skincare company to become a confidence-boosting platform that endorses skin empowerment. At the heart of Pure & Cimple lies simplicity and purity. We believe that less is more in skincare, and that the focus should be on skin health above all else. Each product is meticulously curated, comprising of around ten research-based ingredients. Our minimalist approach ensures our products are devoid of toxins, irritants, and unnecessary additives. Looking ahead, our founder's dual passion for technology and skincare sets the stage for a future where skincare embraces the power of biotech. Our phased mission aims to nurture skin's natural immunity, leverage personalized skin health evaluations for tailor-made skincare solutions, and envisage a future where skincare taps into the potential of individual stem cells. Pure & Cimple is on a mission to revolutionize skincare, empower individuals, and transform the skincare landscape with a healthier, simplified, yet more effective approach. As we continue our growth and innovation journey, our commitment remains unflinchingly true to our name: Pure in our intentions, Simple in our practice. At Pure & Cimple, we redefine skincare by intertwining Ayurvedic traditions, modern biotechnology, and a minimalist formulation philosophy. Our unique selling proposition (USP) is focused on achieving long-term skin health through nurturing the skin’s microbiome and providing a simple, effective skincare solution: Microbiome-Friendly Skincare: Our primary focus lies in strengthening the skin's natural immunity by balancing its microbiome. Our products use carefully chosen prebiotics and probiotics to foster a healthy skin environment and combat skin issues right at their root. Innovative Minimalism: We have revolutionized skincare with our "10 (+/-3) ingredients" rule. Our formulas contain only essential, research-backed ingredients, each with a specific role to enhance the others' efficiency and avoid the skin irritation that can occur with complex ingredient lists. Uncompromising Purity: All Pure & Cimple products are free from common irritants, allergens, and unnecessary additives such as fragrances, essential oils, silicones, and retinol. They are vegan, cruelty-free, and created with sensitive and mature skin in mind. Holistic Sustainability: At Pure & Cimple, choosing effective skincare also means choosing a better world. Our commitment extends beyond the product itself, as we actively support homeless women and work towards mitigating plastic pollution. Future-Forward Vision: Pure & Cimple goes beyond the norm in the skincare industry. We are laying the groundwork for incorporating personalized skin health evaluations, and in the long term, leveraging advancements in stem cell research for skin rejuvenation.