PrimeLip plumping balm delivers intense moisture and juicy volume. This 3-in-1 hybrid balm replaces chapsticks, lipsticks, and glosses with a single swipe. The unique formula locks in both moisture and color for six hours. It blurs lip lines and smooths roughness for a full, cushiony look. Buildable shades go from sheer to rich without fading, feathering, or irritation.