In their own words

Polytar is a UK-based health and dermatology product brand known for its medicated coal tar shampoo, designed to help relieve symptoms of scalp conditions such as psoriasis, seborrhoeic dermatitis, eczema, and persistent dandruff. The product is positioned as a treatment rather than a cosmetic shampoo, focusing on reducing itching, flaking, and inflammation through clinically used coal tar formulations.