Persona cosmetics is a highly quality brand. I have purchased it for gifts for others and recommend it all the time. The eyeshadows are blendable and have great color selection. Perfect for beginners.

Persona Cosmetics
2.7 • 3 Reviews
Persona Cosmetics creates vegan, cruelty-free makeup that is high-quality and easy-to-use.

2.7
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Persona cosmetics is a highly quality brand. I have purchased it for gifts for others and recommend it all the time. The eyeshadows are blendable and have great color selection. Perfect for beginners.

I love how creamy and smooth it is. It glides easily on my skin without any tugging or pulling, which makes applying the product on my eyelid line feel effortless. I don’t have to press hard or drag the pencil, so it feels comfortable and gentle even during quick touch-ups. The color is a rich, deep brown that gives me just the right amount of definition without being as harsh as black. It makes my eyes look more defined but still soft and natural. I like using it on both my upper lash line and waterline, and it stays put in both areas, which is a big win for me. One thing I’ve noticed is that since it’s a traditional pencil, I have to sharpen it and if I’m not careful, it can break or waste a little product. I’ve learned to go slow and use a good sharpener. Also, if I want to smudge it out for a softer look, I have to work quickly because once it sets, it’s pretty much locked in place.
Mediocre quality (made in the USA), cheap feeling. Claire’s makeup. I wouldn’t recommend this brand. But I keep seeing their ads on Instagram. I wish I could opt out!
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What is Persona Cosmetics?
Persona Cosmetics creates vegan, cruelty-free makeup that is high-quality and easy-to-use.
In their own words
Persona Cosmetics is built on the core belief that when you feel good, you look good. Founded in 2016 by Sona Gasparian, Persona is rooted in simplifying makeup with easy-to-use, skin-friendly products designed to make you feel your best. Available at PersonaCosmetics.com & Ulta.com
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Los Angeles, CA, USA
Sona Gasparian