Pantene Pro-V Sheer Volume shampoo boosts hair for ultimate fullness. This shampoo gently cleanses to remove buildup, revealing noticeable volume and lift. The silicone-free formula delivers 72-hour fullness with two times the pro-vitamins. It strengthens existing hair bonds and builds new ones with its nutrient-rich formula and antioxidants. This shampoo cleanses all hair types and is gentle enough for permed or color-treated hair.