In their own words

NORMFORM is a London-based basics brand that is anything but. We decided to build NORMFORM because we were bored of the basics brands that are currently on the market. We felt that none of the existing brands catered to our creative community of friends and none of them had the imagery and aesthetic that we were drawn too. Guided by an a-cute attention to detail and the people that surround us, NORMFORM stands for those who don’t fit into the norm and helps you to feel comfortable in your own form.