Native reviews and discussion

3.8

67% of reviewers would recommend to a friend

Reviews mention

  • Sophisticated, natural-leaning fragrances
  • Clean, cruelty-free formulations
  • Comfortable, smooth application
  • Non-stripping, lathery body washes
  • Inconsistent odor protection
  • White residue and staining
  • Gritty, sticky deodorant texture
  • Can cause underarm irritation

Native earns praise in reviews for clean ingredients, refined scents (Coconut & Vanilla, Eucalyptus & Mint, Lilac & White Tea) and comfortable, non-irritating wear for many, but effectiveness is inconsistent: several reviewers report odor breakthrough, frequent reapplication, staining, and texture issues. Reviews note body wash and haircare smell fresh and lather well, while deodorant can underperform in heat or workouts and sometimes causes rashes or gritty residue.

AI summary based on Thingtesting reviews

2,498 reviews and posts

  • Tried several of their scented deodorants. Great smell and mission but reapplication is necessary. I really wanted to like the product but it was not long lasting deodorant.

  • The packaging is nice, the product smells great, and the mission is all there. Efficacy and price point, not so much. This is a natural deo that just didn't masks the BO and actually lead me to breakout. Even after using it for weeks.

    Feedback

    If the product didn't make me break out and actually masked scent for more than an hour, I'd probably buy again!

  • For the deodorant I love the smell and the texture when it rolls on. But not long after, I smell terrible 😅 I would have to reapply several times per day to actually not smell. And for the price point at $12-13 for deodorant, that’s a straight no. A similar natural deodorant brand lasts all day. Their body wash and shampoo though… amazing. 10/10.

    Feedback

    Longer lasting odor protection.

  • Have tried a number of deodorant options in the past and really love Native. No irritation and lovely scents (rosĂŠ is a favorite). The seasonal scents and occasional collaborations mean you’re never without fun options. Their body wash is also a solid option.

    Feedback

    It would be lovely if they had mini variety packs so that you could test more scents before committing to the full sizes. While some travel size products are available at Target and other retailers, the ability to buy all scents online would be wonderful.

  • I wanted to make the switch over to natural deoderant and decided to try native. I quickly loved the deoderant and decided to try their other products like their shampoo and conditioner. I loved those as well! Almost my whole daily beauty routine is their products.

    Feedback

    When switching to natural deoderant, I found out that our bodies need to go through a detox phase first. I think educating people on this and maybe making a product to help aid this phase would be super beneficial!

  • I have used native products ranging from the deodorants to the shower gels. I really enjoyed receiving them and they were well packaged and subscription service was easy. Smell absolutely lovely and was reasonably priced.

    Feedback

    The only improvement I can identify was the product smells didn't last long once used so your skin didn't smell of the product after washing. This is understandable for the sensitive products but would have liked more of the luxury of a good scent once used

  • I love their deodorant and body wash, I tried both and they smelled great and felt awesome, they left me smelling nice even after sports or long days, definitely recommend

    Feedback

    I think that the deodorant was loose from the container which was off but didn’t ruin the product at all.

  • Love the smell of their product and the fact that it's aluminum free. Their website looks good and shipping is fast.

  • Great look/scent (I have the apricot and white peach), some people are skeptical about natural deodorant but I think this does the job for me !!

    Feedback

    Please improve minimal waste packaging and add refill options :)

  • I purchased native after seeing it on lots of youtube sponsorships, firstly the scents are amazinggg. I loved the ethos and that they offer a 100% plastic free deodorant.

    Feedback

    My only issue was the stains I would get on my clothing! not a deal breaker as it washes out easily, but a little annoying.

  • Great deodorant, packaging and customer service.

  • This brand is aluminum free for the products I've purchased which is super hard to find. Great safe natural brand!

  • Smells great, keeps me dry.

    Feedback

    So far so good!

  • This is one of my favorite natural deodorants. Other brands will break me out and burn but this brand does not.

  • I tried the vanilla coconut deodorant. Fabulous clean ingredients and love love coconut scent. Works amazing!!!

  • I really enjoy all the scents of Native and love the ingredients! I noticed I was needing to apply deodorant much more often when I used it. I probably would not buy again.

    Feedback

    I think it needs formula needs improvement for longer lasting deodorant effects!

  • This a great product for my pre-teen daughter.

    Feedback

    Lower price

  • Love the ingredients Love the light fresh smell No wet spots If I sweat it doesn’t smell

    Feedback

    Happy so nothing

  • I love the scents and how accessible this product is, you can get this deodorant in almost any drugstore, target, etc. That being said, I did find the oil/wax in it stains certain fabric. Not sure how that can be avoided in a natural product.

  • Excellent for a natural deodorant. It is cheaper ($12-15) than most other comparable brands and does a great job masking odor. I find that other natural brands don't always do as good of a job. Can also buy in recyclable cardboard packaging. They offer variety of interesting and innovative scents.

    Feedback

    Occasionally odor control will wear off, though certainly not as quickly as I find with other natural brands. Also sometimes can leave white residue on clothing.