I have used both Power Up and Unplug for years. I use Power Up every morning and the focus it gives me enables me to be more productive and get more work done in the average day. Unplug is great when you want a good sleep. I liked two things about the brand - the general ethos/ethics and that they work!
I'd like to see more community from the brand. Bring their people together, they have two really strong use cases to build useful communities for people and the brand.