In their own words

LOXY Hair (formerly Naturél) is a sustainable haircare brand that produces solid shampoo and conditioner bars, along with complementary hair and body care products. The brand focuses on reducing plastic waste through eco-friendly packaging and formulas that use clean, vegan, cruelty-free ingredients. Its product range is designed for all hair types and concerns, offering targeted solutions for hydration, volume, scalp care, and curl support while promoting a low-waste lifestyle.