Love Ethical Beauty's Mesmerise Mascara helps to lengthen and thicken lashes. The innovative formula is made with a lash-boosting botanical blend. Quinoa extract helps to lengthen and strengthen lashes, while growth-stimulating vitamins encourage fuller, healthier lashes. With just one coat, lashes appear darker, longer, and fuller. It is gentle on the eyes, water-resistant, and lasts all day without smudging.