In their own words

Loonen was founded by a mother concerned about what was in her family’s water and a beverage industry veteran who understood how little oversight existed in the category. They created a company focused on safety, transparency, and quality. Loonen sources its water from deep mountain springs in California. The water is naturally filtered through rock and then further purified to remove modern contaminants such as PFAS, BPA, and microplastics. It is bottled exclusively in glass using clean, non-leaching caps. Every batch is independently tested at multiple points in the process. Test results are made publicly available. Loonen does not use plastic bottles, plastic-lined cans, or composite cartons. The goal is to offer water that is both clean and clearly verified, with nothing hidden.