In their own words

LIP INK is a U.S.-based cosmetics company founded in 1995 that specializes in patented, semi-permanent liquid lip color and related beauty products. The brand is known for its wax-free, vegan, organic, and smear-proof formulas designed for long wear without transfer. LIP INK also offers complementary cosmetics such as liners, brow products, and removers built around its signature 3-step application system.