In their own words

Lawnbright is a natural, DIY lawn care subscription. Using a soil test from your yard, Lawnbright sends a custom mix of fertilizers and soil conditioners right to your door all season long. All you do is follow the simple instructions, hook each product to your hose and spray – you're done in about 15 minutes. Our mission is to reduce waste and eliminate the harsh chemicals from lawn care. Lawnbright products are made with ingredients such as molasses, kelp and cornmeal so they're safer for your family, pets and the earth. By providing you with the right products for your lawn, Lawnbright helps you get results with less product waste. We've also developed Lawn Intelligence, which monitors your real-time weather and sends you texts reminding you to water, apply product, and more. While products are important, part of having a great lawn is simply doing the right things like mowing and watering at the right times. Lawnbright was founded by Craig Elworthy, a lawn geek who left a 15 year tech career to chase a vision for a more eco-friendly way to great lawns.