KÖN makes gender neutral, eco-friendly underwear.

KÖN underwear doesn't exclude anyone. This is a gender neutral brand for everybody - whoever you define yourself as. 

We consider KÖN as a blank canvas, and all of you - the artists who colour the brand. The minimalistic design of our packaging illustrates the idea itself of KÖN as the blank canvas.

It took years to develop this elegant underwear design when the idea of the most inclusive brand on the market was born.
We didn’t just aim for a great fit and comfort for all genders. We did also aim to use top environmentally friendly materials. Something we finally managed to accomplish successfully.

KÖN underwear are produced in 95% modal, an eco-friendly fabric spun of cellulose fibres from trees. Which is mixed with 5% elastane - for comfort and elasticity. This fabric is silky smooth, breathable with an extraordinary softness that makes it ideal for body contact.

The production of KÖN is based in Portugal under the best occupational health and safety practises - because we care.


Bill Heinonen 

KÖN

Underwear

Clothing

I think you could list what size the models are wearing on you site for reference. I think it really helps people get an idea for choosing their own size. I went with a medium, but I wish I went with a large because the medium is a bit snug for me.

Ridiculous…ly amazing. The. Best. underwear I have owned. I think they’re better than Bread & Boxers, Calvin Klein and other well-known, big name brands. You can tell from the weight of the fabric that they’re very high-quality and well-made. I will, without a doubt, be cycling out all my current underwear and only owning these. 

About KÖN