KÖN makes gender neutral, eco-friendly underwear.

KÖN underwear doesn't exclude anyone. This is a gender neutral brand for everybody - whoever you define yourself as. 

We consider KÖN as a blank canvas, and all of you - the artists who colour the brand. The minimalistic design of our packaging illustrates the idea itself of KÖN as the blank canvas.

It took years to develop this elegant underwear design when the idea of the most inclusive brand on the market was born.
We didn’t just aim for a great fit and comfort for all genders. We did also aim to use top environmentally friendly materials. Something we finally managed to accomplish successfully.

KÖN underwear are produced in 95% modal, an eco-friendly fabric spun of cellulose fibres from trees. Which is mixed with 5% elastane - for comfort and elasticity. This fabric is silky smooth, breathable with an extraordinary softness that makes it ideal for body contact.

The production of KÖN is based in Portugal under the best occupational health and safety practises - because we care.


About KÖN