It’s 10 reviews and discussion

My entire household uses this products and we have different hair types, it is very softening and hydrating on the hair and the smell is very nice and fresh. It detangles hair easily and pairs up nicely with a tangle tweezer.

I love my leave in conditioner! I’ve used the original and the for blondes version. It’s helped my hair so much. I use this pretty much every day and it keeps my hair feeling soft and brings moisture back into it.

It’s a 10 has been the only hair product that has remained consistent since my childhood. My hair has gone through damage and chain, I’ve had curly and straight hair, and with any hair type their products have worked wonders for my hydration.

It’s a 10 makes a lot of leave in conditioner products. I like the coil version because I have naturally curly hair. I spray it on when my hair is still wet and it helps to detangle my hair and the curls are bouncy and less frizzy. The scent is soft and pleasant.