In their own words

Ginger Beauty is a cosmetics company made by redheads, for redheads. Our mission is to provide redheads with an everyday makeup look that is accessible, easy, and instills confidence. For decades, our founder, Estelle Waldeck struggled with color matching her eyebrows to her auburn hair color. So, she created an eyebrow color that would perfectly match her hair, effortlessly. This is an issue that redheads face, as there are not enough colors, and pigmentation that is dedicated to the unique needs of redheads.