FFUPs reviews and discussion

4.3

80% of reviewers would recommend to a friend

Reviews mention

  • Playful packaging design delight
  • Inventive flavor lineup variety
  • Airy, crunchy puff texture
  • Generously filled snack bags
  • Inconsistent flavor intensity coating
  • Sweet chocolate flavor underwhelming
  • Texture occasionally mealy or sticky
  • Stales quickly after opening

FFUPs earns polarized reviews: many find the airy-crunchy corn puffs highly snackable with inventive flavors like Unambiguous Cinnamon Toast, Grocery Store Cheddar, and Professional Salt & Vinegar, while others say the taste skews one-note or subdued and prefer classic Cheetos. Reviewers praise the fun, fully stuffed packaging and satisfying texture, but flag inconsistencies—stale quickly after opening, mealy texture for some, uneven “flavor dust,” and divisive sweet flavors (especially Hot Chocolate).

AI summary based on Thingtesting reviews

91 reviews and posts

  • I liked the marketing. I thought it was very clever and the overall flavor range was good. I thought they tasted good not great.

  • Bought this at a speciality market, specifically the salt and vinegar flavor. Highly addicting that I had to get two bags. I love how light and crunchy they are with just enough flavor! Price point is on the higher side that I try to purchase them sparingly

  • Its so nice to have a new take on the classic puff. They have really original flavours that I've never seen before in the chip aisle and (I can't believe I'm saying this about a snack) the website and branding are just awesome. I was psyched to see them for sale at a bodega in NYC and loaded up on a bunch of flavors for my superbowl party this weekend.

    Feedback

    Don't let the "Not Healthy" branding fool you. When I was at the store, I was curious to see how much worse they were for you and was surprised to see that they are actually lower in calories and fat compared to Cheetos.

    Friends with FFUPs
  • Tried the cinnamon toast pops. Nice taste, not overwhelming but reminiscent of the real thing. Crunchy texture, very satisfying

    Feedback

    I was put off by the name - I know it’s puffs backwards, but it also refers to an obscenity. For that reason I wouldn’t buy it.

    Received a free product from FFUPs
  • Bought the salt & vinegar flavor. Surprisingly had a lot in the bag and were perfect for snacking!

  • It was fun trying the variety pack of FFUPs! It's great that the bags were filled with product versus mostly air. We really liked the hot chocolate flavor and cinnamon toast flavor- it tasted like a churro! They were a fun snack and I liked the crunchy yet airy texture.

  • Ffups are so tasty! The professional salt and vinegar are so good. Once I open a bag, I can’t stop eating them. The other flavors are incredible too.

  • Really great flavors. Loved Cinnamon Toast Crunch.

    Feedback

    I’d continue to add new interesting flavors. The puff is a great “vehicle”

  • What is a fupp but an opportunity to get together with friends while enjoying some of the finest snacks in North America. Personally, I’m not a cheese puff guy but there’s something about a fupp that gets me. Highly recommend, two thumbs up and 5 stars.

  • Delicious with unique puff flavors!

  • I literally cannot stop eating grocery store cheddar. Love all the flavors. Highly recommend to all!

    Invested in FFUPs
  • Absolutely yes. I love organic cheese puffs from aldis, Trader Joe’s. The white cheddar were fabulous and equal caliber. The hot chocolate and cinnamon sugar were also great and not too sweet but very well balanced. Finally the sour cream and onion and oil and vinegar did not disappoint!!! They start out with a punch of flavor and deliciously dissolve on your tongue. They were pretty good and very fresh! Delicious and satisfying .

    Feedback

    They were pretty good and very fresh! Delicious and satisfying .

  • Very good addition to my snack cupboard. Crunchy and light. Also a plus that the bag is 80% filled with product (unlike many other brands). A good mix of flavors--mostly delicious. Sour cream and onion / salt and vinegar are the best.

    Feedback

    Wish they came in both a large and small size of bags. I think barbeque and spicy siracha would be good new flavors. I don't love the "not healthy" label on the front--I get it, it's not a health food, but I'd rather not be reminded.

  • Fun brand, great packaging, great taste!

    Feedback

    Nothing!

  • These are some of the greatest things since sliced bread. From the branding to the TASTE, I can't get enough FFUPS! Highly recommend

    Feedback

    I'd love if these were more widely available in stores!

  • Ffups is great! I'm not a huge snacker but when I do, I don't want to compromise on taste and it's safe to say Ffups meets my requirement. I think the branding is fun and really gets to the core mission right away. This isn't Hippeas or Pirate Booty masquerading as healthy (similar calories per serving) and I appreciate the honesty.

    Feedback

    I think it should say "Not healthy, just delicious" on the bags bc that is what they truly are. I also can't wait until the brand is at the point where you can buy just a single serving.

  • These are really tasty tubes! Loved cheddar and sour cream as I’m a cheese girl!!

    Feedback

    Spicy flavors ASAP!

  • Huge fan of FFUPs. In particular, I love the salt & vinegar and sour cream & onion flavors. And even though they aren’t trying to be healthy, it’s not even that bad (only 140 calories per serving)

    Feedback

    Snack size bags would be awesome. And maybe a spicy flavor!

    Friends with FFUPs
  • FFUPs puffs have amazing taste and texture. Crunchy and craveable, I love all of the flavors FFUPs offers - both sweet and savory!