In their own words

We’ve all heard about plant-based milks. But while we know they’re better for the planet, are they really better on taste? It’s time to meet one that is. That’s worth throwing out the rulebook for. Meet DUG® - the world’s one and only potato-powered plant-based m!lk. Tipped as one of the hottest new food trends this year, DUG® has a neutral taste profile and can be used just like any other milk – pour it in your cereal, mix it in your smoothies, or use it in cooking your favourite dishes. DUG® foams up fabulously and adds creaminess to any hot drink. The ultimate sustainable choice for baristas, coffee, and tea lovers alike. Potatoes don’t need much to grow at all, making them a super-sustainable crop. In fact, growing potatoes is twice as land efficient as growing oats and uses 56 times less water than almonds. Explains why DUG®’s climate footprint is a whopping 75% lower than cow’s milk’s! DUG® is also low in saturated fats, nutrient fortified, and naturally free from the top 14 most common allergens, which earned DUG® 'Best Allergy Friendly Product' at the World Food Innovation Awards 2021. Go on, we dare you. Try the potato-powered wonder that’s full of goodness and free of risk. Embrace the unexpected. Go potato. #DAREtoDUG.